About us
Experimentation nerds since 2016
Tech enthusiasts who turned their passion for optimisation into Dutch CRO excellence.
Data is the foundation
Every decision backed by data, every hypothesis tested rigorously. We turn insights into measurable growth through systematic experimentation.
Teamplayers
True collaboration means we're an extension of your team. Transparent, responsive, and fully invested in achieving your goals, together.
Results-driven
Perfecting our craft since 2016. Two CRO awards won. Countless experiments delivered. Your growth metrics are our only measure of success.
Our team
We assist companies with hyper-scaling experimentation using GrowthBook. Delivering data-driven growth with an optimisation mindset.
Our Partners
Great results are achieved when experts collaborate. With our network of specialists in UX, SEO, and development, we cover every aspect of optimisation.
Briljante Geesten
UX & SEO Innovation
Annegien Bruins Slot’s UX research combined with Gerk Mulder’s SEO strategies creates insights that drive real impact.
Chapter42
SEO & Analytics Excellence
Roy Huiskes brings 15+ years of SEO and analytics expertise to our projects. When deep technical SEO meets experimentation, magic happens.
Emico
Development Partnership
Stijn Bernards and the Emico team are our development partners for enterprise implementations, including our GrowthBook Cloudflare Worker setup.
Culture
Building bridges between data and growth
With 15+ years in CRO and experimentation, we’ve mastered the art of turning insights into impact. Like the skateboard decks on our wall, each project tells a story of creativity, iteration, and pushing boundaries. Since founding Mintminds in 2016, we’ve collected awards, developed GrowthBook innovations, and helped businesses achieve measurable growth. Our secret? We genuinely love what we do—whether we’re landing the perfect test result or a kickflip.
Philosophy
Just results. No Fluff.
We believe in radical transparency and precise execution. Just like these JBL Professional monitors, our tools can’t lie—they expose every flaw and highlight every strength. That is how we approach your optimisation challenges: honest data, clear insights, actionable results. Our clients stay with us for years—not because of contracts, but because we consistently deliver value and continually innovate.
Records washed
Clean grooves = pure sound. Yes, we’re that obsessive about details, in music and in optimisation.
Records played
Our office vinyl collection gets serious rotation. From jazz to techno, music fuels our creative process daily.
Audio upgrades
We can’t stop tweaking our office setup. New speakers, amps, and cables—the pursuit of perfect sound never ends.
What customers say about us
Working with Rudger was an absolute pleasure. His guidance was instrumental in successfully launching our A/B testing project with GrowthBook, and his expert advice helped us significantly optimize processing costs in our BigQuery setup. I truly appreciated his clear communication, deep expertise, and collaborative approach.
Laura Semeraro
Digital Analyst
Mintminds has proven to be an indispensable experimentation partner. They combine exceptional expertise with an innovative mindset, thinking beyond standard solutions and actually delivering on ambitious visions. Thanks to their commitment, we’ve taken our growth to the next level. An absolute must for anyone serious about data-driven growth.
Léonard Hernandez
Product Owner eCommerce
Rudger provided excellent support in implementing GrowthBook to optimise our website and improve its user experience. The collaboration with Mintminds went very smoothly. We were well guided throughout the entire implementation process.
Alieke Dalhuisen
Allround Marketeer
The Mintminds team is a great resource for GrowthBook customers,” said Jeremy Dorn, GrowthBook CTO. “They have deep expertise in experimentation, GrowthBook and product development and help our customers learn faster and at scale.”
Jeremy Dorn
Co-founder & CTO
Mintminds came through multiple recommendations; their clear, business-minded communication immediately stood out. What sets Mintminds apart is how they work with us as genuine partner rather than just another vendor.
Kevin Govers
Senior Online Marketeer
Mintminds trained our dev team on properly setting up various types of A/B split testing. This has delivered valuable insights, enabling us to chain experiments and boost our EPC by double digits. The 8-hour session was money very well spent.
Benjamin Theobald
Founder The Fit Co.
We hired Mintminds to resolve issues with our GrowthBook implementation. During our first call, Rudger identified the problem and proposed possible fixes. Rudger was the right person at the right time.
Thomas Lerch
CRO Project Manager
Mintminds has been an excellent partner in optimizing user journeys on LiveFootballTickets.com. They deliver high-quality A/B tests while proactively suggesting improvements, helping us make data-driven decisions quickly and effectively.
Jordi Krom
Product Manager
