Why Growthbook is Our Preferred Experimentation Platform
Before we dive in—full disclosure: we don’t have any financial interest in Growthbook… at least, not yet! So, why did we choose it? As a CRO agency since 2016, Mintminds is committed to providing the best value to our clients, and we know that the biggest hurdle in scaling experimentation programs is often the cost of tools.
Traditional Platforms Limit Experimentation Due to Cost
Legacy platforms like Convert, VWO, and Optimizely require subscriptions based on testing capacity, limiting experimentation programs to budget constraints. When Google Optimize was sunsetted, many were left scrambling for a cost-effective alternative. That’s where Growthbook comes in.
Growthbook’s Affordable, Flexible Model
With a pay-per-user subscription model, Growthbook eliminates the capacity restriction. Hosting the Growthbook SDK unlocks nearly unlimited experimentation potential—at a fraction of the cost of traditional tools.
High-Quality Experiments Beyond Cost Savings
Of course, cost alone isn’t enough. We prioritize high-quality experiments, and Growthbook checks all our boxes.
Direct Integration with Data Sources Ensures Data Integrity
Growthbook enables direct integration with data sources like Google BigQuery, eliminating the need for secondary tracking frameworks. This is a huge win for data integrity and keeps data storage where it belongs.
Powerful Statistical Engines for Reliable Data
Growthbook’s statistical engines are among the most powerful in the industry, providing easy-to-use yet reliable data for informed decision-making.
Bayesian Engine: Intuitive “Chance to Win” Metric
The Bayesian Engine provides a “Chance to Win” metric, which tells you the likelihood of a particular variation outperforming others.
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Frequentist Engine: Precision with CUPED Adjustments
The Frequentist Engine focuses on detecting significant differences between variations, using CUPED adjustments for faster, more precise results.
Versatile Analyses Aligned with Business Objectives
Together, these engines allow for thorough, adaptable analyses, so you can rely on data that aligns with your business objectives.
Speed and Efficiency with Growthbook’s Lightweight SDK
Growthbook’s lightweight SDK and local real-time evaluation of experiment conditions make it the fastest tool we’ve ever worked with.
Experimentation Across Teams: From Developers to SEOs
Growthbook democratizes experimentation across teams, enabling everyone to test, from developers to marketing and SEO teams.
Impressive Visual Editor in Growthbook 3.2
While we don’t typically use visual editors, Growthbook 3.2’s visual editor impressed us with its clean code generation and real-time streaming updates.
Growthbook as the Ideal Experimentation Platform
Of course, cost alone isn’t enough. We prioritize high-quality experiments, and Growthbook checks all our boxes.
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- +31 53 234 0444
- [email protected]
You will have a meeting with our CRO expert Rudger de Groot