The Missing Layer in AI Workflows: Context Architecture
To start with a disclaimer: we are not in the business of selling software. We are a CRO agency that took a head-first approach to AI competition and can help you do the same. Like many of you, my colleagues and I are self-educated. As such, we can rely on tons of practice-based knowledge and […]
Building a minimal Chrome extension for CRO development
As a Senior Front-end Developer specializing in high-velocity experimentation and personalization, I found myself constantly switching between different tools and manually reloading pages during development. That’s when I decided to build Mintminds RequestLite – a minimal yet powerful Chrome extension designed specifically for Conversion Rate Optimization (CRO) development workflows. The Problem: Development Friction in CRO […]
Google Analytics 4 integration with Growthbook
Due to the popularity of GA4 there are a lot of questions on the Growthbook Slack channel #ask-questions about integrating Growthbook with Google Analytics 4 just like this one: So, the answer to this question is pretty straightforward. To the first question. No you don’t need to setup any additional events for like purchase and add to […]
Adding Clarity Heatmaps & Recordings in GrowthBook experiments
Just the other day I found this question on the Growthbook Slack channel #ask-questions: This is a great question because by adding heatmaps and user session recordings to your experiment you gain more insights into which elements drove a change with the visitors. This added qualitative metadata can definitely help you better understand the insights that you […]
Calculate Cloudflare Worker Cost for GrowthBook Edge SDK use
So last year, we ventured into the crazy world of Cloudflare workers because GrowthBook released its dedicated Cloudflare Edge SDK. We immediately recognised the SDK’s potential and were drawn to Cloudflare workers’ cost-effective pricing model, so we decided to give it a go. Our first priority was estimating the average monthly cost of running GrowthBook […]
Analysing and monitoring active Optimizely experiments in GrowthBook
So by now most people have heard about GrowthBook and their awesome stats engine and report building features. But in most organisations switching from experimentation platform can be quite the challenge; wouldn’t it be nice if you could start monitoring your experiment data and even conduct the experiment analysis in GrowthBook while the actual experiment […]
How to launch experiments in GrowthBook based on a datalayer event
The other day, I got a comment from another CRO that with GrowthBook, it wasn’t possible to launch experiments based on events that are pushed on the datalayer. This got me thinking… First, that’s a nice way to start an experiment because the logic is already built on the site. And by listening to events, […]
How to stitch anonymous with logged-in users in Growthbook?
Another gem of a question found on the Growthbook Slack channel #ask-questions: So before we go into this. An important note. When you when you update the assigning attribute i.e. a userId to a new value when the visitor was already exposed to a a experiment then it’s possible that the visitor will be bucketed […]
Why GrowthBook?
Our Preferred Experimentation Platform Before we dive in—full disclosure: we don’t have any financial interest in Growthbook… at least, not yet! So, why did we choose it? As a CRO agency since 2016, Mintminds is committed to providing the best value to our clients, and we know that the biggest hurdle in scaling experimentation programs […]
Your GrowthBook Implementation Partner
Growthbook is an open-source platform that provides robust experimentation capabilities, but setting it up can be a technical challenge. For example, targeting experiments precisely requires custom targeting code that integrates with the Growthbook SDK. While Growthbook offers unmatched flexibility and cost-effectiveness compared to rivals like Convert, VWO, and Optimizely, the initial setup demands careful planning […]