Our client lampenlicht.nl has a wide array of lamps to choose from. The product pages are rich with images, reviews, descriptions, and technical specifications.
In a bid to increase Add to Cart and revenue per visitor, we delved into qualitative (HotJar) and quantitative (Google Analytics) data for these product pages, and formulated a preliminary hypothesis.
Read moreThe A/B experiment that won Lampenlicht.nl and Mintminds a CRO Award last night actually started earlier in 2019. Right from the beginning, both the subject and the results made one thing clear: this had to be submitted for the Dutch CRO Awards. In the Mobile category, we faced some tough competitors—New York Pizza and Landal Greenparks—each with impressive entries of their own. It was an evening filled with fascinating insights into the strategies of some big players, and a sold-out room packed with CRO experts and colleagues enjoyed every minute.
Read more (Dutch)Are you a CRO working in an organisation that relies on Jira Cloud or Jira Datacenter? Are you seeking to enhance the speed and quality of your experiments and workflow simultaneously? Look no further – Mintminds implements your customised CRO Process directly within your company’s JIRA and Confluence instance.